Heroes (Helden voor de klas)
These are the kind of heroes we need EVERYDAY: our teachers and mentors, guiding and educating the next generation. But, unfortunately, not enough young people in the Netherlands are considering becoming such an undispensable hero.
That’s why Deardan & Friends (what a great agency!) was asked to design a campaign about choosing a future in education.
The title of the campaign is: Helden voor de klas (heroes in the classroom).
We absolutely love what Danny Debisarun and his team came up with. And we’re so very proud that Diana van der Voort was asked to do the illustration work. It’s awesome! And of course, thanks a lot to CAOP for starting this campaign. It’s so important: we need those enthusiastic new teachers!
The illustrations all work around a couple of boys and girls who might fall in love with the idea of being a teacher. The copy is great, especially when you understand Dutch:
Lesgeven is hardt werken
Een ander het laten snappen – dan ben je pas echt slim
Leuk zo’n study blah blah management – maar thuis op de bank heb je er niks aan
The illustrations really add value to the portraits. The bright colours and fresh looks of the youngsters (styling and make-up by Apelien) are complemented by a few quirky characters. Who’s after the Nutella?